"Can Health Really Be Marketed Like Toothpaste?" The question is the topic for the inaugural presentation for the new distinguished lecture series hosted by Emory University's Center for Public Health Communication, Rollins School of Public Health.
The new lecture series, titled "Beyond the Boardroom: Applying Proven Business Practices to Public Health Communication" is structured for public health students, leaders and professionals to explore and discuss health communication principles and applications. The lecture will be held six times per year.
On Monday, April 25 from 4:30 - 6:30 p.m., Steve Rabin, president of Rabin Strategic Partners, will present a discussion about the similarities and differences between consumer marketing and public health communications. The event will be held in the Emory University Alperin Auditorium, 1525 Clifton Rd. RSVPs are preferred, but not required, to firstname.lastname@example.org.
"This lecture series is important for Atlanta's large and diverse public health community to have opportunities not just to hear new ideas but to discuss the pros and cons of approaches designed and implemented in the business sector," says Jay Bernhardt, PhD, MPH, director of the Center for Public Health Communication.
Mr. Rabin's presentation is geared not just for communication professionals, but will help all public health practitioners better understand topics such as marketing, issues management, public affairs, and enterprise-wide communications.
He is a leading expert in strategic communications with more than two decades of experience managing communication initiatives for major corporations, foundations, government agencies, universities, and non-profit organizations. His resume includes, among other posts, serving as President of Ogilvy & Mather Public Affairs, Managing Director of Porter/Novelli, and Senior Vice President of Henry J. Kaiser Family Foundation. He is currently President of Rabin Strategic Partners, a New York based firm that specializes in Communications and Public Policy.
The Emory Center for Public Health Communication was established to facilitate collaborative partnerships and create the infrastructure to develop, implement, and evaluate innovative public health communication programs. The Center's mission is to advance public health by providing leadership, expertise, and innovation to research, training and practice in public health communication.
"Beyond the Boardroom" is made possible through the support of Danya International, a public health communication and technology company.