|The National Research Corporation (NRC) recognizes the nation's top U.S. hospitals with a 2007-08 Consumer Choice Award, and recently named Emory University Hospital as one its top winners.
The Consumer Choice Award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 190 markets throughout the U.S. This is the 12th year NRC has awarded hospitals whose consumers have recognized them for providing quality healthcare services.
"Because Emory University Hospital was selected for Consumer Choice Awards by the community residents we serve, it is especially meaningful that the expertise and skill of our Emory patient care team meets and exceeds consumer expectations." says John T. Fox, CEO of Emory Healthcare. "We are pleased to be honored by our patients for our commitment to impeccable clinical outcomes, patient safety and satisfaction."
NRC Chief Executive Officer Michael D. Hays says, "Winners are determined by consumer perceptions on multiple quality and image ratings collected in the company's annual NRC Healthcare Market Guide® study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Metropolitan Statistical Areas (MSA's), as defined by the U.S. Census Bureau."
The 2007/08 NRC Healthcare Market Guide study surveyed over 200,000 households representing over 400,000 consumers in the contiguous 48 states and the District of Columbia.
"Consumers play an increasing role in selecting their healthcare facilities and services," says Hays. "As more healthcare quality information is made publicly available, we expect this trend to increase. "
The 2007/08 Healthcare Market Guide is the nation's largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC's study, according to NRC.