News Release: Emory Healthcare, Woodruff Health Sciences

Feb. 3,  2009

Woodruff Health Sciences Center Names First Chief Marketing Officer

News Article ImageUna Newman

Una Hutton Newman, who has led Emory Healthcare marketing for 13 years, has been named the first chief marketing officer for Emory University’s Woodruff Health Sciences Center, effective Feb. 1, 2009.

Newman will continue her principal role as the chief marketing officer for Emory Healthcare. She will be responsible for promoting not only the clinical business of Emory Healthcare, but also the signature initiatives of the entire Woodruff Health Sciences Center including several multidisciplinary centers of excellence based in research, education and patient care.

"This move addresses a long-overdue need to integrate marketing as a business function in the total mission of the academic health sciences center," says Fred Sanfilippo, MD, PhD, Emory's executive vice president for health affairs. "Marketing as a discipline has distinctive strengths in audience research, market analysis, brand management and advertising that we need to bring to bear on our full array of opportunities and challenges."

In addition to the ongoing business needs of Emory's clinical services, those opportunities include health sciences facility and program planning on the Midtown and Clifton Road campuses. It includes the Woodruff Health Sciences Center’s comprehensive centers in cancer, heart and vascular, neurosciences, transplant and respiratory health, and the banner initiative of predictive health as the new paradigm of health care.

"Our goal is to bring about a close working synthesis of marketing, strategic planning and health sciences communications, including media relations and publications,” says Sanfilippo. “We need to use all available tools of communication and outreach in a coordinated way to achieve the ambitious goal we have set for ourselves – Transforming Health and Healing … Together."

Since early 2007, Newman has served as Emory University CMO and has provided key strategy oversight for marketing initiatives. Beginning in 2009 she will instead provide marketing direction to the Woodruff Health Sciences Center in addition to her responsibilities for Emory Healthcare. She will report jointly in her new role to Sanfilippo for her health science center role and to John T. Fox, president and CEO of Emory Healthcare for her ongoing role in Emory Healthcare.

"With Una's years of experience at Emory and in marketing overall, we believe this will be a good opportunity for Emory to spread the word about the strength of our academic, clinical and research programs," says Fox.

Prior to Emory, Newman served as vice president for planning and marketing for Southern Regional Health System, a not-for-profit hospital in the Greater Atlanta area. Prior to this, she was a regional marketing director for Charter Medical Corporation, with responsibilities for hospital marketing results throughout the United States.

Newman is a graduate of the University of Florida, has an MA degree in psychology from Michigan State University and an MBA from Florida International University.


The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service. Its components include schools of medicine, nursing, and public health; Yerkes National Primate Research Center; the Emory Winship Cancer Institute; and Emory Healthcare, the largest, most comprehensive health system in Georgia. The Woodruff Health Sciences Center has a $2.3 billion budget, 17,000 employees, 2,300 full-time and 1,900 affiliated faculty, 4,300 students and trainees, and a $4.9 billion economic impact on metro Atlanta.

Learn more about Emory’s health sciences:
Twitter: @emoryhealthsci

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