Medical Mommas
Emory has signed on as a strategic parter of MedicalMommas, a social network for health-conscious mothers. The web site is built around answering the question: What do mothers wish they would have known? Its audience will participate in raising questions and providing part of the answers. The site is focused less on new parents with toddlers than mothers with children entering their teens.
The Atlanta-based web site surrounds online message boards, groups and Facebook-like profiles with medical news and advice from Akron Children’s Hospital, Cleveland Clinic, Emory Healthcare and Children’s Healthcare of Atlanta. Each has signed on as a strategic partner.
MedicalMommas cofounders Diana Keough and Rhonda Rowland both have pasts in journalism. Keough is a health journalist from The Plain Dealer in Cleveland, and Rowland covered health for CNN out of Atlanta.
Emory, like the other partners,will provide a core of female physicians for video shoots and interviews. Physicians will discuss topics via the MedicalMommas audience, and the conversations will be filtered by the former journalists who run the site. There’s also a chance participating physicians could become active members of the community, responding on message boards and in groups alongside mothers.
